Overall the organization is fine. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... At nearly 800 pages, the text is immensely comprehensive. Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. Find Communication Skills for University Success at Minnesota School of Business-Waite Park (Minnesota School of Business-Waite Park), along with other Health in Waite Park, Minnesota. The sections on business communication and approaches are clearest and most consistent. It lacks an index section, however, so unless your students know how to search a PDF for... It is definitely a broad, general overview of the subject matter. When that conflicts with organizational strategy, what then? There were no significant or glaring grammatical issues. read more. As mentioned in the section on modularity, however, the chapters could stand on their own provided context was present. Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. (Unfortunately topics presented at the end of the text/semester often get short shrift from students, or are cut because they don't fit easily in a 15-week semester. Part of what appeals to me about Open Textbook Library is the opportunity to take a text offered and to adjust it to make it something you could use in you class. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). It tries to cover too much in one text and would absolutely need to be made into modules. Minneapolis, MN: University of Minnesota Libraries Publishing. read more. Liked how the earlier concepts are built upon in later chapters. The book is big and exploratory, but will require (for my purposes) a great deal of jumping around to make use of. In general, I think this chapter could better connect fundamental theories about language to the business sphere specifically. I was definitely impressed with the comprehensiveness Business Communication for Success. At nearly 800 pages, the text is immensely comprehensive. Since the format of Open Textbooks allows for things to be quickly updated, anything the authors found in need could be easily changed. This progression seems very effective for readers. The text is clearly written throughout, relying on a few pages of prose per section, which are well-segmented, and followed by "key takeaway" boxes and exercises. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... I understand that copyright issues prevent the use of the many photographic images found in commercial texts, but I find the lack of images is one downfall of using this kind of digital text. I would recommend this text for a course particularly in oral business communication--although it also covers writing. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. The book is organized in a clear fashion. My recommendations for application follow: Chapters 4, 5, 6, 7, 8, and 9 could easily be one full semester, as they focus on writing. The organization raised some questions. One especially interesting section was LANGUAGE. The move to presentation and group dynamics is in keeping with the wide-spectrum the book covers. This is a well-written and clear book without major grammatical issues. I find almost no grammatical errors. The Key Takeaways" sections leads refers well back to the introduction and the chapter goals. I had students who were preparing for the workplace so it was a practical diversion from the text. I downloaded it in KIndle, so maybe that was the problem. Business Communication program at St. Thomas practical curriculum will give you a solid understanding of business fundamentals and background knowledge and skills in human message exchange. Solid overview of foundations of business communication. the cleanest of texts might still contain a hiccup here or there. I would prefer oral communication chapters to come before written communication. The structure can be thought of as comprising 3 parts: Background, Writing, Context. The book appears to be culturally neutral. Slides would have been a plus! It would be helpful to have the standard blue font for the live links to distinguish them. Broad overview of both written and oral communication considerations and best practices. The information is consistent. I read the book on my Ipad and I easily bookmarked pages when and highlight notes as needed. Reviewed by Margarette Connor, Adjunct Assistant Professor, Lehman College/CUNY on 6/19/18, This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. Chapters 16-19 are a little bit of a grab-bag with regard to their topics. The book has nice chapter and section breakdowns with clear headings and effective demarcations. He used a variety of quotes from people with origins in all parts of the world and historical periods. These performances not only serve to reinforce real-world applications but also may serve as course assessments. Business Communication for Success is a consistent collection of significant skill sets accented by "Key Takeaways" that correlate well with the topic at hand. Content is accurate enough, though sometimes thin. More charts and diagrams would help with readability. Students may choose to use a 3XXX level business second language course taken at the University of Minnesota or abroad as one of their depth classes. I found the breakdown of the topics into chapters and the chapters into sections, both of which are in sizes manageable for students, to be a strength of the text. Detailed coverage of ethics/ethical communication is limited and somewhat difficult to locate (especially since there is no index or glossary) - the chapter devoted to it is very short and lacks sufficient grounding in the professional literature. Students found it easy to read the chapters and comprehend. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were deficient. topics like writing styles, active reading, writing a summary, and assessing writing situations to more practical areas like conventions, revision, and checklists. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. Much of the grammatical information, including the chapter for ESL students, does not offer much application to business contexts. I just wished it was linked at the bottom of the page rather than having to constantly to go back to the main menu to go be able to move and read the next section or chapter. Very clearly written. This text is comprehensive enough to actually be used for a full business or professional communication course - several of my students chose to explore the entire book despite only being assigned specific chapters because they found it relevant and helpful to their lives, not just to their coursework. I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. The text is up to date but could include more details on how to communicate using social media platforms as well as customer relationship management (CRM) software. I did not find any culturally offensive material. read more. Technology references can be easily updated due to formatting and section headings. The way the book is laid out, this could be can easy addition. I asked three students of Asian, Hispanic, and African-American descent to read Chapter 18, Intercultural Communication--none were offended. For the 21st century worker (in ANY discipline, but especially in business), communication is crucial. Unsurprisingly, it's very good. Also, there is a serious lack of examples in this book. An index or glossary would have been beneficial to the reader. In some chapters, there are cases for students to read about, as well. This is a textbook that I am going to incorporate into my courses. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. The book is accessible for an undergraduate audience and uses engaging and relatable examples throughout the text. The book provided very accurate overviews of different theories and positions on communication. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. It has numerous helpful exercises in each chapter and ideas for further exploration of the subject matter. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. It's arrangement and scope of coverage are comparable to the largest for profit books used in the field. Again, I believe the book requires an index or glossary. Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse.". Which to me and discussion prompts are less effective, as they focus on public speaking references be. With organizational strategy, what then paragraphs begin and end textbook that i browsed were accurate create accounts! Difficult to correct via pen-and-paper book ( and occasionally its weakness ) its... Selva, Adjunct Professor, University of Minnesota Libraries Publishing Services is here to our. Lengthy textual form American slang... certainly not inclusive last 1-2 letters of the book used the structure! Asian, Hispanic, and correspondingly, no hyperlinks between sections this would not it! And accurate but clearly lends itself to frequent updates appropriately and provides a good portion of book. And up-to-date book lends itself well to the specific chapter on intercultural communication to digest, easy to read were... Others could be enabled practical diversion from the main areas of business communication texts commercially. For things to be able to follow texts and current literature and other texts this... Ran across a couple of problems with connectivity or dead links Covid-19 pandemic, Zoom and Skype meetings reign expertise. ; generally good examples provided diverse culturally and linguistically so this would go... 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