It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. The management can eliminate its negative consequences and, at the same time, it can nourish its positive benefits. The grapevine communication is a type of communication which is normally based on rumors. E. more active when official communication is lacking. The Risk of … The grapevine is A. a formal communication channel. D. the source of as much as 90 percent of all organizational communication. Key Words: Grapevine, communication, organization, attitude INTRODUCTION Communication is the backbone of any organizing firm. ... the grapevine transmits information from one person to a group of persons much more rapidly in a cluster chain management. When a channel is intentionally created for the flow of communication in the Organisation, it is called a formal channel. Grapevine is an informal channel of business communication. Ignoring the grapevine is nothing but to ignore a valuable source of communication. The way in which B. almost wholly inaccurate. The information may either be true or false. Robert Cialdini's “Influence: Science and Practice” is an easy to read study combines academic research with observations from everyday life to produce a fascinating essay on some current dominant models for influencing people; it is strictly "off topic" but full of relevant insight for grapevine communications to understand. Grapevine communication is natural, but leaders have to decide how much it is benefitting or hurting the company. The grapevine is the intangible method of communication among coworkers. The information flows in any order i.e. It is a form of a communication based on hear-say. It is communication that allows a small group of people to manage thousands of people and that too effectively. By definition, grapevine is the process of hearing information which has been passed from one person to another through a conversation. Part 2 5 Challenges of Grapevine Communication. The free flow of communication has its drawbacks. Besides, the types of rumors that are spread through grapevine communication can be classified into two groups, spontaneous and premeditated (Kumar , 2013). Grapevine communication happens in every organization, no matter the company size or industry. Grapevine communication is a form of informal communications in business that develops within an organisation. Now customize the name of a clipboard to store your clips. Clipping is a handy way to collect important slides you want to go back to later. it does not follow horizontal or vertical communication. Here are challenges leaders face in managing grapevine communication. The mode and style of communication differs from person to person and place to place. C. slower than formal channels. 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