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These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. -readers to choose the content and style that best fits the purpose and recipient of any given message. Refresh and try again. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. This book covers the following topics: Introduction To Communication, Effective Communication Skills, Process Of Communication, Barriers and Gateways In Communication, Commercial Letters, Business Reports Writing, Oral and Non-verbal Communication, Public Speaking and Presentation, Communication: Negotiations and Legal Aspects, Agency Correspondence in Business. 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